Change Management Essay -- GCSE Business Marketing Coursework

Change ManagementThe world in which business operates is changing at a fast pace. Developments in technology, communications and competition have forced businesses to update their work practices and become globally competitive.Pressures for smorgasbord in business can arise internally, that is from provide or prudence observing current processes, or from external pressures like changes to government policies. There argon several pressures currently affecting large organizations in Australia, they are changing markets, technological innovation, Total Quality Management, changes to the nature of industrial relations (where wages and working conditions can be negotiated with staff), flatter organisational structures, HR purview and environmental issues. These pressures for change must(prenominal) be recognised by management and to effectively manage change, an organizations leaders must enact a change management process.Effective change management is a three-step process. Psychol ogist Kurt Lewin identified the first step as Unfreezing the present situation. The term unfreezing refers to the way in which management must prepare for the change and overcome any resistance that they may face. Resistance to change is human nature, as people are generally reluctant to prevail from a current, comfortable situation, but this resistance can be overcome using a variety of methods. These methods include communication, participation, support, negotiation, manipulation and threats, ranging from the least severe (communication), to the most severe (threats). The most effective strategy to unfreezing the present situation is to minimise resistance, through the use of open communication channels and participation with employees, without resorting to severe actions. once resistance has been overcome and the organization is ready for the change, the next step is Moving to the untried state. This step is the actual implementation of the change itself. New policies are comm unicated and procedures are re-evaluated. Once the change is implemented, management must work to Refreeze in the new situation.This final step is of upmost importance because it will reassure that staff does not drift off into old habits and revert to the old procedures. Management must work to offer support to staff and monitor the new situation and ensure that the process of change was an effective one. The issu... ...ries to determine whether international campaigns have been effective.Globalisation can have both positive and negative cause on the internal environment of business. External changes can include increased sales, productivity, market share and profit, but internal changes can have a a great deal greater effect on the day-to-day running of the business and an unprepared manager is vulnerable to the negative effects of globalisation. A frequent area of change in the internal environment is the management (corporate) structure. A company expanding overseas requires more staff, and as such, more managers. It is a common occurrence for organizations to adopt a functional or divisional model with a very large horizontal structure. Divisions may be divided geographically, as departments in each kingdom or continent.The management style is generally changed when an organization begins to deal with foreign customers. In an effort to appear polite, managers must be aware of local cultures and traditions when working with foreign employees. It may be necessary to use a different style when dealing with employees from other countries where the participative/consultative style is not appropriate.